Why Pre-Order?

Kokomo produces between two and four capsule collections a year. We aim to design functional, timeless pieces that transcend the seasons.

 

The Coronavirus pandemic has forced us to look at how we operate as a small business, re-evaluate what is important to us and make some positive changes. It is no longer sustainable to make larger volumes of clothing that might or might not sell.

 

We have adopted a pre-order model on our collections in an aim to avoid overproduction of stock and thus decrease fashion waste. By committing to purchasing early and waiting, we hope that customers will see the pieces as more valuable and something to treasure as opposed to disposable fashion pieces. It also allows us to measure customer taste and preferences and thus design more mindfully.